Commerce & retail readiness
Connect the offer, pricing, product presentation and route to market. Bring the commercial decisions and the operations behind them into the same plan.
A clear offer. A practical plan.
Entrepreneur · Founder · SpeakerChelsee
Chelsee
Pettit.
Chelsee Pettit is an entrepreneur, founder and speaker whose work spans commerce, business operations, partnerships and technology. She founded aaniin and is building BuildYourBzns, focused on practical tools and operational support for product businesses.
Chelsee Pettit
OperationsDataAutomation
01 / AboutExperience &
Experience &
perspective.
An Anishinaabe founder from Aamjiwnaang First Nation, Pettit has worked across product development, retail, supply chain and entrepreneurship programs.
Through aaniin, her work has included business development programming at Shopify’s Toronto headquarters, retail and campaign collaborations with Mastercard, and participation in the Indigenous Playmaker Marketplace with the Toronto Maple Leafs. She also participated in Blueprint: Backing BIPOC Businesses, an American Express program powered by DMZ.
Pettit has been featured by TELUS, ELLE Canada, Retail Insider and Mastercard. She has appeared on APTN’s Bears’ Lair and joined Karen Restoule on the Breakthrough Nation podcast.
02 / ServicesConnect the pieces.
Connect the pieces.
Make the business work.
For teams whose tools, information and day-to-day work have grown apart.
Operations & connected systems
Map the work from customer order to production, inventory and delivery. Connect the tools, automation and team handoffs the business actually needs.
Connected workflows. Clear responsibilities.
Reliable data & useful AI
Give your business a shared source of truth. Organise the records, decisions and processes your team relies on, so reporting and AI tools have a sound foundation to work from.
Traceable information. Informed decisions.
Programs & partnerships
Bring people and resources together around useful work. Shape the program, coordinate partners and build practical ways to share knowledge, infrastructure and opportunity.
Shared resources. Independent ownership.
03 / Collaborations & appearancesGood work takes
Good work takes
the right people.
Selected collaborations, campaigns and founder programs.
Shopify
Business development programming with aaniin at Shopify’s Toronto headquarters.
View collaborationMastercard
Small Business Fund recognition and support for aaniin’s retail activations.
View collaborationToronto Maple Leafs / MLSE
Aaniin’s custom tote and campaign participation for the Indigenous Playmaker Marketplace, presented by Mastercard.
View collaborationMeridian
Sponsorship of aaniin’s CF Toronto Eaton Centre activation.
View collaborationXero
Entrepreneurship programming with aaniin, alongside practical business education from industry partners.
View collaborationGoDaddy / Toronto Raptors
Featured entrepreneur in their 2023 campaign and Elevator Pitch initiative.
View collaborationAmerican Express / DMZ
Participant in Blueprint: Backing BIPOC Businesses, an American Express program powered by DMZ.
View collaborationInterviews & conversations
Selected interviews and conversations about business, operations and entrepreneurship.
TELUSThe infrastructure behind Indigenous retailRetail InsiderAaniin’s return to CF Toronto Eaton CentreMastercardBringing Indigenous fashion to Main StreetELLE CanadaIn conversation with Chelsee PettitBreakthrough NationChelsee Pettit with Karen RestouleAPTN / Bears’ LairAaniin on Bears’ Lair, Season 2
Where should
the conversation start?
Product business
For brands already making sales, Foundations First focuses on margins, inventory and operations through BuildYourBzns.
Explore Foundations FirstServices, speaking & partnerships
For a project, event or partnership, connect with Chelsee through her LinkedIn profile.
Connect with Chelsee